Our legacy is determined by the customers we serve, the jobs we create, and the businesses we help to prosper. We provides financing opportunities to business owners who are underserved by traditional banks. Our approach is to reimagine lending. We have developed a “PhyGital” model which uses technology and authentic in-person service to create loans which support the ambitions of our customers. We engage directly with small business owners and work through loan applications together, in person, at the customer’s pace. Jeevanvrudhi business foundations include a commitment to responsible credit, trusting relationships, and strategic partnerships with large banks.